Speaker Biography
Charles Sword
Head of Mobile Advertising
Yahoo! Europe
As Head of Mobile Advertising of the Connected Life business unit of Yahoo! Europe, Mr Sword is responsible for the development and execution of mobile advertising and monetisation for Yahoo! and its partners across Europe.
Yahoo!'s Connected Life comprises the company's broadband, mobile, digital home and PC client businesses, including strategic alliances with some of the world's largest telecommunications and cable companies, as well as global device manufacturers.
Mr Sword has several years experience in mobile monetisation and services gained from time spent working with Vodafone Group where he led the implementation of their mobile search services, and Orange UK, where his responsibilities included the development of next generation payment services.
Mr Sword is a board member of the EMEA Mobile Marketing Association. He is a graduate of Cambridge University.
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