Speaker Biography
Nick Wiggin
VP Media and Advertising
Zad Mobile
Nick Wiggin is VP Media and Advertising for Zad Mobile, the leading provider of mobile advertising solutions. Zad Mobile was founded in late 2006 by executives who have founded a number of successful companies including Scopus, Fandango, GT Nexus and Roamware. Nick joined Zad Mobile in early 2007 and has been working with Agencies, Advertisers and Network Operators in the Europe, Africa, Middle East and Asia regions, developing the Zad Mobile network and making mobile advertising happen.
Prior to joining Zad Mobile Nick ran his own mobile media business for 5 years, providing mobile advertising consultancy services to WPP, Endemol, AXA, Mitsui and a portfolio of media agencies. Nick was also chairman of the mobile marketing association UK for two terms from 2005 to 2007 where he drove the mobile advertising standards initiative and update of the MMA Code of Conduct. Before specializing in mobile advertising Nick worked in South East Asia for OMD, the Omnicom media agency, where he was head of media research and responsible for client business in Thailand, Malaysia and Singapore. nick.wiggin@zadmobile.com
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